Corporate Gifts are commonly given out by organisations as gestures of appreciation and to build good relationships with clients, employees, and business associates. The complimentary tokens, like Calendars, Pens, Diaries etc. are not only appreciated at large but are also a great resource to penetrate social messages and new perspectives. If that is so, then the utilization of Eco-Friendly Corporate Gifts is most likely to be an effective and practical approach for encouraging Sustainable Industrialisation within the industries.
Corporate Souvenirs are custom made products like Calendars, Stationeries, Pens and similar items that are gifted out by organisations, typically during occasions like Christmas and New Year, to employees, clients and associates. These objects are designed and manufactured by custom manufacturers of corporate gifts and are categorically meant for bulk sale. The items typically feature the Brand Logo of the organisation and serve also as an excellent promotional tool.
But what sets corporate gifts apart from promotional gifts is the variation of quality, exclusivity and meaning. While promotional gifts are primarily consistent with low-cost everyday objects like baseball caps, jute shopping bags, plastic pens etc. whose sole intention is to get the brand logo in front of people’s eyes, corporate gifts are more of a gesture of goodwill and intend to achieve value. For that, corporate gifts require fine products like gift hampers, quality stationery or even holiday passes.
The roots of Corporate Gifting or Business Gifting are commonly traced back to the 1700s when in due course of the rise of the Industrial Age, the advancement of Corporate entities proliferated. However, the actual idea comes across a much deeper conscience, that is as old as civilization itself. For example, in the Middle Ages, it is by amazing and pleasing the Kings and Monarchs with exotic souvenirs and gifts, that foreign tradesmen amassed their business advances in a new country, city or state. It is the exchange of wealthy gifts that royals and even businessmen would seal their treaties and agreements. Thus, items like Silk, Tea, Spices, newer crafting techniques among hundreds of other items circulated across the globe.
The most important grant of Corporate Gifts is attention and acceptance. The products work as chalices for creativity and concern, and thus can be excellent tools for not only to promote a brand but also to carry forward social messages, such as Industrial Sustainability.
Induced by Global Warming and increasing Environmental Pollution, more and more organizations are turning to Eco-Friendly Corporate Gifting, which is perhaps the most meaningful trend of all times.
Fundamentally, the term ‘Corporate’ signifies the people, products and agendas related to a certain organisation or ‘Corporation’. On a broader picture, Corporations are the officialdom of industries, serving as constitutions for launching industrial growth and also work as a leveller of its impact on the world and the Environment.
The conveyance of industry trends is a Corporate move. The promotion of new innovations is a Corporate move. And it is ultimately Corporate diligence that takes control of the future of an Industry.
Of all the contemporary corporate drifts, comes the called-for movements towards sustainability, that is endorsed by companies on diverse means, as a standpoint for making a difference.
Today, the products used for Corporate Gifting are changing. For example, Calendars, which was so far the most common gift item for the purpose, is becoming much unused in a practical sense, when most people turn to their mobiles to check the date or to create a schedule. Newer products enter the horizon, such as laptop sleeves, mobile cases, desktop organisers, messenger bags etc.
The ideals have now shifted the attention towards artisanal, exotic products and those which account for the salient ‘meaningful fashion’ that has a great impact of reducing random disposing of things and increase the acts of recycling and reusing ahead of a cramping social responsibility, and more as an act of sentiment.
So with the gifting of an Organic Jute Folder, or crafty Messenger Bags, or artisan hand-made souvenirs, Eco-Friendly Corporate Gifting can truly make a difference by establishing the facts and figures of possibility.
To be able to say, “See, it can be done like this!” is perhaps, the gift of new hope.